12 September 2013
Cricket Australia’s decision to award Adelaide an Australia versus India Test in the 2014-15 is expected to be a great tourism opportunity for the city.
The State Government lobbied Cricket Australia over the past months to ensure Adelaide Oval did not miss out on hosting one of four coveted Test matches.
India will spend much of the summer in Adelaide, including being based here for the 2015 Cricket World Cup, which will open up a number of trade and tourism opportunities between South Australia and India.
India is an important trade and tourism market for South Australia.
The 2015 Cricket World Cup match, between old rivals India and Pakistan at the new Adelaide Oval, will be watched by more than one billion television viewers.
This provides an important opportunity to build business and tourism relationships ahead of the Cricket World Cup.
An increasing number of international flights into Adelaide, including recent
arrivals AirAsiaX and Jetstar’s Auckland service, will also help boost sporting tourism.
Emirates, a 2015 Cricket World Cup partner, will alone fly thousands of people directly to Adelaide throughout the summer.
Cricket Australia announcement