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Bupa extends TDU Partnership

27 January 2014

Bupa challenge

Santos Tour Down Under sponsor Bupa has extended its 11-year support of the southern hemisphere's largest cycling event for a further three years.

The agreement will see Bupa sponsoring the Santos Tour Down Under until at least 2017.

Bupa's support for the Santos Tour Down Under includes its role as naming rights sponsor of the Bupa Challenge Tour, which sees thousands of recreational riders tackle the same route on the same day as the professionals.
Bupa's Marketing Director John Moore said the company is delighted to extend its partnership with this iconic event.

"The Santos Tour Down Under showcases just how fun and rewarding exercise can be," he said.
"We’ve also taken our support up a notch this year to ensure we’re there for riders before, during, and after the race. This includes developing a range of tailored nutrition and training plans – that can be downloaded at bupa.com.au/community – to ensure every rider is fully prepared when the gun goes off.
Visit www.tourdownunder.com.au for all event information.